Questions We're Going to Ask -
You don't have to know the answers right now - but we're still going to ask - so start thinking about them
STRATEGY Why are you creating this web site?
What do you expect to accomplish?
What are you offering your audience?
What do you want users to do on your web site? ...after they’ve left ?
GENERAL SITE DESCRIPTION What kind of site is it? Purely promotional, publication, point of sale?
What features will it have?
What are your most important messages?
Who are your competitors?
What are they doing right?
What could be improved upon?
TARGET AUDIENCE Who is your primary audience?
How internet savvy are they?
How technically savvy?
Can you make assumptions about an average users connection speed? Platform? Monitor size? Browser size ?
How often do you expect them to visit your site?
How long will they stay during an average visit?
CONTENT Who is responsible for generating original content?
How will content be submitted (process and format)?
How often will the information be updated? ..daily, weekly, monthly?
RESOURCES What resources have you dedicated to the site? ... budget, time, staff?
Will updates require completely new page designs with graphics?
Can maintenance be handled by your staff?
Do you have a server for your site?
Have you registered a domain name for your site?
GRAPHIC LOOK and FEEL Are you envisioning a certain look and feel for your site?
Do you have existing standards that must be incorporated? ... logos, colors, typestyles, etc.?
Is the site part of a larger site or group of sites with standard designs that need to be matched?
What are some other web sites you like?
What do you like about them?
Purely promotional, publication, point of sale?